Architect turned product designer—once shaping physical spaces from insights, now creating digital spaces that convert, retain, and scale.

My journey began as an architect, where I learned to balance creativity with practicality. Over time, after creating digital visuals that illustrated and explained complex physical spaces, my focus shifted toward the ever-evolving digital world and its limitless potential, where the same principles of systems, aesthetics, and human-centered thinking apply. I first transitioned into UI/UX design and eventually grew into product design, shaping experiences that solve complex problems while remaining visually cohesive.

Since then, I’ve worked across startups, small businesses and currently a large enterprise in the expedition cruise industry, bringing a blend of innovation, strategy, and growth thinking to every project. My work spans research, design systems, and end-to-end product design—all with the goal of creating thoughtful, intuitive experiences that make people’s lives better.

Outside of work, most of my time is spent painting, illustrating, or creating ceramics.

Get in touch:

alejandraguimil@gmail.com

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