Athletic Brewing Co.

From Culture to Commerce:

Designing the App
Athletic Brewing Co.

Overview

The Athletic Brewing Company app provides a seamless shopping experience for customers looking to purchase non-alcoholic beer products.

However, it also offers much more. The app aims to create a sense of community, allowing users to engage with the brand's culture and values while exploring its product offerings. The end result is a comprehensive and engaging experience that not only drives sales but also strengthens the brand's relationship with its customers.

Client: Athletic Brewing Co. is a alcohol-free beer company dedicated to making great-tasting craft brews, without compromise.

Goal: Creating an app for Athletic Brewing Co that will provide easy access to a variety of alcoholic free drink options, offer a convenient subscription model, and foster a sense of community and engagement among users.

My Role

  • Product Designer

Project Length

  • 10 Months (discovery → launch → iterations)

Skills

  • UX Research
  • Product Strategy
  • Design System
  • Prototyping
  • Documentation