Athletic Brewing Co.
From Culture to Commerce:
Designing the App
Overview
The Athletic Brewing Company app provides a seamless shopping experience for customers looking to purchase non-alcoholic beer products.
However, it also offers much more. The app aims to create a sense of community, allowing users to engage with the brand's culture and values while exploring its product offerings. The end result is a comprehensive and engaging experience that not only drives sales but also strengthens the brand's relationship with its customers.
Client: Athletic Brewing Co. is a alcohol-free beer company dedicated to making great-tasting craft brews, without compromise.
Goal: Creating an app for Athletic Brewing Co that will provide easy access to a variety of alcoholic free drink options, offer a convenient subscription model, and foster a sense of community and engagement among users.
My Role
- Product Designer
Project Length
- 10 Months (discovery → launch → iterations)
Skills
- UX Research
- Product Strategy
- Design System
- Prototyping
- Documentation